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Health clinics ยท Regional Australia
Marketing for allied health clinics in regional Australia
Occupational therapy, speech pathology, dietetics, exercise physiology, chiropractic, osteopathy and more. We help regional allied health clinics explain what they do to the people and referrers who need them.
Your patients
How people find you.
People often do not know which profession they need, so they search by problem. Referrers such as GPs, schools and plan managers also look clinics up.
Clear pages for each service, who it is for and how funding works help both groups.
The work
What we do for your clinic.
A website that answers real questions. What you treat, who you see, what a first appointment involves, fees and how to book (website design and management).
Being found nearby. Search engine optimisation (SEO) and an accurate Google Business Profile, so people in your town and the towns around it find you.
A steady presence. Social media management that shows the people and the place, without patient stories.
Honest numbers. Tracking and reporting that shows calls, bookings and enquiries, each with its source and date.
Every plan is written for one clinic after a practice check. There are no packages.
The rules
Advertising rules for your profession.
Ahpra's advertising guidelines were developed jointly by the National Boards, so the same rules apply to your profession as to dentists. Section 133 of the National Law prohibits advertising that is false or misleading, offers an inducement without its terms and conditions, uses testimonials, creates an unreasonable expectation of beneficial treatment, or encourages unnecessary use of health services.
Not every profession is registered with Ahpra. Some allied health professions are self-regulated. We apply the same standard to all of them, because Australian Consumer Law also prohibits misleading advertising, and because it is the right standard for health care.
Funding claims. Statements about Medicare, health funds or disability funding must be accurate, with eligibility stated.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Questions
Common questions.
Do Ahpra's advertising rules apply to every allied health profession?
They apply to the registered health professions. We hold self-regulated professions to the same standard.
Can we advertise that we accept funded clients?
Yes, if the wording is accurate and eligibility is clear.
Can one site cover several professions?
Yes. Each service gets its own clear page, which helps patients and search engines alike.
- Dental clinics
- Our main focus: dental marketing for clinics in regional Australia.
- Physiotherapy
- Being found for injury and pain searches, with claims kept to what the evidence supports.
- General practice
- Accurate hours, billing and booking information for people choosing a practice.
- Podiatry
- Plain, readable pages for patients of every age, with a clear way to call.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.