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Marketing for optometry practices in regional Australia
An optometry practice is both a health service and a shop. We help regional optometrists market the eye care carefully and the eyewear well.
Your patients
How people find you.
People search for an optometrist or an eye test near them, children's eye tests, contact lenses and glasses. Health fund cover and price are common questions.
The practice needs clear clinical pages and an inviting look at its frames, kept distinct from each other.
The work
What we do for your clinic.
A website that answers real questions. What you treat, who you see, what a first appointment involves, fees and how to book (website design and management).
Being found nearby. Search engine optimisation (SEO) and an accurate Google Business Profile, so people in your town and the towns around it find you.
A steady presence. Social media management that shows the people and the place, without patient stories.
Honest numbers. Tracking and reporting that shows calls, bookings and enquiries, each with its source and date.
Every plan is written for one clinic after a practice check. There are no packages.
The rules
Advertising rules for your profession.
Ahpra's advertising guidelines were developed jointly by the National Boards, so the same rules apply to your profession as to dentists. Section 133 of the National Law prohibits advertising that is false or misleading, offers an inducement without its terms and conditions, uses testimonials, creates an unreasonable expectation of beneficial treatment, or encourages unnecessary use of health services.
Offers on eyewear. Retail offers are common, and where they are tied to a regulated health service the terms and conditions must be stated in the advertisement.
Free eye tests. The guidelines say free is read as absolutely free, and give costs recovered from Medicare as an example of an offer that is not truly free. Accurate wording about bulk billing and eligibility is safer.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Questions
Common questions.
Can an optometrist advertise two-for-one frames?
Offers need their terms and conditions stated. We check how the offer relates to the health service before wording it.
Can we advertise free eye tests?
Be careful with free. Ahpra's guidelines say it is read as absolutely free. Wording about bulk billing and eligibility is more accurate.
Can you photograph our frame range?
We plan the content and guide your team on simple photos. Images stay consistent with your brand.
- Dental clinics
- Our main focus: dental marketing for clinics in regional Australia.
- Physiotherapy
- Being found for injury and pain searches, with claims kept to what the evidence supports.
- General practice
- Accurate hours, billing and booking information for people choosing a practice.
- Podiatry
- Plain, readable pages for patients of every age, with a clear way to call.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.