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Guides · For clinic owners and practice managers
Plain-English guides to dental and health advertising rules
Short, careful answers to the questions clinic owners ask about Ahpra and TGA advertising rules, each linked to the official source.
Guides
Advertising rules, explained.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Ahpra advertising rules for dental websites
A plain-English guide to the Ahpra advertising rules that apply to a dental clinic's website, with each point linked to the official source.
Read more →Google reviews for dentists
Can a dentist ask for Google reviews, reply to them or share them? A plain-English guide to Ahpra's testimonial rules and Google's review policy.
Read more →Before and after photos in dental advertising
When can a dental clinic use before and after photos on its website and social media? A plain-English guide based on Ahpra's advertising guidance.
Read more →Advertising cosmetic injectables
How dental and health clinics can advertise cosmetic injectable services under TGA rules: what not to name, and what the guidance says is acceptable.
Read more →Offers, discounts and the word free
How a dental clinic can advertise offers, discounts and free consultations within Ahpra's rules: terms and conditions, pricing and the word free.
Read more →Titles and specialist claims
When can a dentist use the words specialist, specialises in or Dr in advertising? A plain-English guide based on Ahpra's advertising guidelines.
Read more →By treatment
Marketing each dental treatment.
Dental implant marketing
How a regional dental clinic can market dental implants: clear pages, local search and measured ads, written inside Ahpra advertising rules.
Read more →Clear aligner and orthodontic marketing
Marketing clear aligners and orthodontic treatment for regional dental clinics, with titles, claims and product names checked against Ahpra and TGA rules.
Read more →Cosmetic dentistry and teeth whitening marketing
Marketing cosmetic dentistry and teeth whitening for regional clinics: honest pages, careful images and offers that meet Ahpra advertising rules.
Read more →Emergency dental marketing
How a regional dental clinic gets found for emergency searches: accurate hours, a clear emergency page, urgent-search ads and after-hours call handling.
Read more →Children's dentistry marketing
Marketing children's dentistry for regional clinics: reassuring pages for parents, careful use of the word free, and content that meets Ahpra rules.
Read more →Marketing a new dental clinic
Opening a dental clinic in a regional town? What to set up before the doors open: website, Google Business Profile, tracking, social pages and launch offers.
Read more →Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.