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Services · Dental and health clinics · Regional Australia
Google Ads and Meta ads for dental clinics
Ads put your clinic in front of people at the moment they are looking, or just before. We run small, measured campaigns and judge them on calls and bookings, not on clicks.
What is included
What we do, in plain terms.
No packages and no menus. We look at your clinic first and agree what is included before anything starts.
Search ads for people ready to book
Ads on Google for searches such as a dentist in your town, an emergency appointment or a specific treatment, shown only in the area you actually serve.
Meta ads for awareness
Ads on Facebook and Instagram that introduce the clinic and the team to people nearby, useful for a new clinic or a new service.
Landing pages that match the ad
Each ad leads to a page about exactly what the ad said, with one clear next step.
Budgets you set
You decide the monthly spend. Ad accounts are in the clinic's name, so you can see every dollar and keep the history if we ever part ways.
Measured properly
Calls, booking taps and form enquiries are tracked, so the report shows what the ads produced.
The rules
Written inside the advertising rules.
Every ad is advertising a regulated health service, so section 133 of the National Law applies in full. Ad text is short, which makes it easy to overclaim. We do not write lines that suggest a certain result, and any offer in an ad carries its terms and conditions.
The TGA's rules matter here too. Its guidance says that when advertising a health service you must not refer to prescription medicines, directly or indirectly. For cosmetic injectables it names brand names, abbreviations, nicknames and hashtags. We apply the same care to ad text, images and keywords.
We also keep health advertising respectful. Ads do not single people out for a condition or play on fear.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Each month
What you see every month.
Each month you see what was spent, how many calls, booking taps and enquiries followed, the cost of each, and what we changed. A tap on Book Online is reported as a tap, not as a booking.
Every figure shows its source and date. A fuller review follows every 90 days.
Questions
What clinic owners ask.
How much should a dental clinic spend on Google Ads?
It depends on your town and how many clinics compete there. We suggest starting small, measuring for a few weeks, and raising the budget only where the numbers support it.
Can we advertise a new patient offer?
Yes, if the advertisement itself states the terms and conditions, as the National Law requires for any gift, discount or inducement.
Can we advertise anti-wrinkle or filler treatments?
Not by naming or describing the product. The TGA's guidance says most cosmetic injectables contain prescription-only substances, so health service advertising must not refer to them, directly or indirectly. That includes brand names, abbreviations, nicknames and hashtags. The guidance says promoting the consultations a clinic offers, without referring to the goods, is unlikely to be advertising a therapeutic good.
- Tracking and reporting
- One clean setup, so your website, ads and reports all show the same numbers.
- Search engine optimisation (SEO)
- Pages structured and written so people nearby find your clinic on Google, with rankings checked every month.
- Advertising rule checks
- Website copy, posts and ads read against Ahpra and TGA advertising rules.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.