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Services · Dental and health clinics · Regional Australia
Social media management for dental and health clinics
In a regional town, people choose a clinic they feel they already know. Social media is how they get to know you before they walk in. We plan it, make it, post it and look after the comments.
What is included
What we do, in plain terms.
No packages and no menus. We look at your clinic first and agree what is included before anything starts.
A plan, not random posts
A monthly calendar built around your clinic: the team, the rooms, common questions, local events and seasonal reminders.
Content made for you
Short videos, photos and graphics in your clinic's look, with captions in plain language. Nothing goes out until you have approved it.
Community replies
Comments and messages answered warmly with general information. Anything about a person's own treatment is passed to the clinic, not answered in public.
Instagram, Facebook and YouTube
Each piece is shaped for the platform, so one filming session at the clinic becomes several posts.
Monthly numbers
Reach, follows, messages and the posts people responded to, with what we will change next month.
The rules
Written inside the advertising rules.
Ahpra's social media guidance is direct: the National Law and the advertising guidelines apply on social media just as they do anywhere else. A clinic's Facebook or Instagram page is advertising.
That means no patient stories about treatment or results, and no sharing of a patient's post that praises their care. Ahpra's testimonial guidance adds that whoever controls the page is responsible for testimonials that appear on it, and that this may mean switching off the reviews function.
Offers need care as well. A gift, discount or other inducement can only be advertised if the terms and conditions are stated in the same advertisement (section 133 of the National Law).
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Each month
What you see every month.
Each month you get the posts that went out, the numbers behind them with their source and date, and next month's calendar for approval.
Every figure shows its source and date. A fuller review follows every 90 days.
Questions
What clinic owners ask.
Can a dental clinic post patient before and after photos?
Only where the images are genuine, unedited, and it is clear the treatment caused the result. Ahpra's summary of the requirements lists edited or unclear images as a likely breach. A patient's story alongside the photos would also raise the testimonial rule.
What do you do about praise in the comments?
Comments that mention treatment or results are testimonials if they sit on a page the clinic controls. We agree a moderation approach with you first, which can include hiding such comments or switching off reviews on the page.
Do we have to film anything ourselves?
A little helps. A few minutes of real footage from the clinic each month does more than stock video, and we turn it into several posts.
- Google Business Profile
- Correct details, regular posts, and a steady routine for asking patients for reviews.
- Google and Meta ads
- Small, measured campaigns judged on bookings, not on clicks.
- Advertising rule checks
- Website copy, posts and ads read against Ahpra and TGA advertising rules.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.