Home/Who we help/Podiatry
Health clinics ยท Regional Australia
Marketing for podiatry clinics in regional Australia
Podiatry patients range from children to older people managing long-term conditions, and many are referred. We help regional podiatry clinics explain clearly what they do and who they can help.
Your patients
How people find you.
People search for a podiatrist near them, heel pain, ingrown toenails, orthotics and diabetes foot care. Many are older and prefer a phone call to a form.
A site that is easy to read, with a clear phone number and plain explanations, serves them best.
The work
What we do for your clinic.
A website that answers real questions. What you treat, who you see, what a first appointment involves, fees and how to book (website design and management).
Being found nearby. Search engine optimisation (SEO) and an accurate Google Business Profile, so people in your town and the towns around it find you.
A steady presence. Social media management that shows the people and the place, without patient stories.
Honest numbers. Tracking and reporting that shows calls, bookings and enquiries, each with its source and date.
Every plan is written for one clinic after a practice check. There are no packages.
The rules
Advertising rules for your profession.
Ahpra's advertising guidelines were developed jointly by the National Boards, so the same rules apply to your profession as to dentists. Section 133 of the National Law prohibits advertising that is false or misleading, offers an inducement without its terms and conditions, uses testimonials, creates an unreasonable expectation of beneficial treatment, or encourages unnecessary use of health services.
Claims about treatments and devices. Claims need acceptable evidence. Where a therapeutic good such as an orthotic device is named, the TGA's advertising rules can apply as well.
Scheme wording. Statements about Medicare or other funded care must be accurate, with eligibility stated.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Questions
Common questions.
Can a podiatry clinic advertise orthotics?
Yes, with care. Claims about results need evidence, and naming a therapeutic good can bring the TGA's advertising rules into play.
Can we mention funded care plans?
Yes, if the wording is accurate and eligibility is stated.
Do older patients use websites?
Many do, often on a phone. A large, visible phone number matters as much as the booking link.
- Dental clinics
- Our main focus: dental marketing for clinics in regional Australia.
- Physiotherapy
- Being found for injury and pain searches, with claims kept to what the evidence supports.
- General practice
- Accurate hours, billing and booking information for people choosing a practice.
- Optometry
- Careful marketing for the eye care, and an inviting look at the eyewear.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.