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Health clinics ยท Regional Australia
Marketing for psychology practices in regional Australia
People looking for a psychologist are often anxious about making the first contact. We help regional psychology practices present clear, calm information and a simple, private way to enquire.
Your patients
How people find you.
People search for a psychologist near them, for help with a particular concern, for telehealth, and for whether the practice has availability. Many are referred by a GP.
What helps most is plain information: who you see, how sessions work, fees and rebates, current availability and what happens after an enquiry.
The work
What we do for your clinic.
A website that answers real questions. What you treat, who you see, what a first appointment involves, fees and how to book (website design and management).
Being found nearby. Search engine optimisation (SEO) and an accurate Google Business Profile, so people in your town and the towns around it find you.
A steady presence. Social media management that shows the people and the place, without patient stories.
Honest numbers. Tracking and reporting that shows calls, bookings and enquiries, each with its source and date.
Every plan is written for one clinic after a practice check. There are no packages.
The rules
Advertising rules for your profession.
Ahpra's advertising guidelines were developed jointly by the National Boards, so the same rules apply to your profession as to dentists. Section 133 of the National Law prohibits advertising that is false or misleading, offers an inducement without its terms and conditions, uses testimonials, creates an unreasonable expectation of beneficial treatment, or encourages unnecessary use of health services.
Testimonials. Client stories cannot be used, and in this field privacy makes that doubly important. We also consider switching off reviews on pages the practice controls.
Titles and endorsements. The guidelines tie titles to registration and endorsement. Each practitioner is described accurately.
Tone. Advertising must not create unreasonable expectations of treatment. We write to inform and reassure, never to suggest an outcome.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Questions
Common questions.
Can a psychology practice use client reviews?
No. A positive statement about treatment or outcome is a testimonial, and privacy is a further reason to avoid them.
Should we show current availability?
Yes, if you can keep it accurate. It is one of the first things people want to know.
Is the enquiry form private?
Form details reach only the practice. We do not send what a person types to any analytics tool.
- Dental clinics
- Our main focus: dental marketing for clinics in regional Australia.
- Physiotherapy
- Being found for injury and pain searches, with claims kept to what the evidence supports.
- General practice
- Accurate hours, billing and booking information for people choosing a practice.
- Podiatry
- Plain, readable pages for patients of every age, with a clear way to call.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.