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Services · Dental and health clinics · Regional Australia
Google Business Profile management for dental clinics
In a local search, your Google Business Profile is often seen before your website. It shows your hours, your phone number, your photos and your reviews. We keep it accurate, active and inside the rules.
What is included
What we do, in plain terms.
No packages and no menus. We look at your clinic first and agree what is included before anything starts.
Correct, complete details
Name, address, phone, hours, public holiday hours, services, booking link and accessibility details, matching your website exactly.
Regular posts and fresh photos
Short updates about the clinic and real photos of the team and rooms, so the profile shows a practice that is open and looked after.
A steady routine for reviews
A simple, fair way for your team to invite every patient to leave a review, without picking who is asked.
Questions and messages watched
Patient questions on the profile are answered promptly with general information, and anything clinical is passed to the clinic.
Monthly numbers
How many people saw the profile, called, asked for directions or visited the website from it.
The details
The parts of a profile most clinics miss.
Categories and services. The main category tells Google what the business is, and extra categories and the services list tell it what else you do. A profile that only says Dentist gives Google very little to match against a search for a specific treatment.
Hours that are true every day. Public holidays, early closing and after-hours arrangements should be set in advance. A patient who drives in from another town to a closed door rarely gives a second chance.
The booking link and the phone number. Both are tested from a phone, because that is where most taps come from.
How reviews are invited. Google's own content policy does not allow a business to offer incentives for reviews, to discourage negative reviews, or to ask only happy customers. So the routine we set up invites every patient in the same way, with no reward and no suggested wording.
Replies. Google's advice to businesses is to reply to reviews. Ahpra's guidance for health practitioners is more cautious, because engaging with a review may be treated as using a testimonial. Where the two pull in different directions, the health rules decide, and we agree the approach with you before a single reply goes out.
The rules
Written inside the advertising rules.
Reviews are where clinics most often go wrong. Ahpra's guidelines define a testimonial as a positive statement about the clinical aspects of a service: the symptom, the diagnosis or treatment, or the outcome. Testimonials cannot be used in advertising.
Patients are free to post reviews, and Ahpra says an advertiser is not responsible for removing reviews on a platform it does not control. But the same guidance warns that engaging with a review on a third-party site may count as using a testimonial to advertise. So we never copy clinical reviews onto your website or social pages, and replies are drafted to thank the patient without repeating or confirming any clinical detail.
For higher risk cosmetic procedures the expectation is stricter. Ahpra's cosmetic procedure advertising guidelines say practitioners must take steps not to interact with positive reviews of those procedures at all.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Each month
What you see every month.
Each month we report views, calls, direction requests and website visits from the profile, the number of new reviews, and any detail we corrected.
Every figure shows its source and date. A fuller review follows every 90 days.
Questions
What clinic owners ask.
Can a dental clinic ask patients for Google reviews?
Patients are free to share their views on review platforms, and Ahpra's guidance says the ban on testimonials does not stop that. The risk lies in how a clinic then uses or responds to those reviews, so the routine and the replies need care.
Can we reply to Google reviews?
Ahpra advises care, because engaging with a review may be treated as using a testimonial in advertising. We draft short, general replies that do not mention treatment or results, and you approve the approach before we start.
Should we share a five-star review on Facebook or our website?
If the review mentions symptoms, treatment or outcomes, no. Republishing it would be using a testimonial in advertising you control.
- Search engine optimisation (SEO)
- Pages structured and written so people nearby find your clinic on Google, with rankings checked every month.
- Social media management
- Planned content for Instagram, Facebook and YouTube, with warm, general replies to comments.
- Advertising rule checks
- Website copy, posts and ads read against Ahpra and TGA advertising rules.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.