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Health clinics ยท Regional Australia
Marketing for physiotherapy clinics in regional Australia
People look for a physiotherapist when something hurts or after an injury or operation, and they usually want an appointment this week. We help regional physiotherapy clinics be the name they find and trust.
Your patients
How people find you.
Searches are specific: a physio near me, back pain, a sports injury, rehabilitation after surgery. Many patients are referred by a GP and then look the clinic up before they call.
A clear page for each area you work in, an accurate profile and real photos of the clinic answer most of what they want to know.
The work
What we do for your clinic.
A website that answers real questions. What you treat, who you see, what a first appointment involves, fees and how to book (website design and management).
Being found nearby. Search engine optimisation (SEO) and an accurate Google Business Profile, so people in your town and the towns around it find you.
A steady presence. Social media management that shows the people and the place, without patient stories.
Honest numbers. Tracking and reporting that shows calls, bookings and enquiries, each with its source and date.
Every plan is written for one clinic after a practice check. There are no packages.
The rules
Advertising rules for your profession.
Ahpra's advertising guidelines were developed jointly by the National Boards, so the same rules apply to your profession as to dentists. Section 133 of the National Law prohibits advertising that is false or misleading, offers an inducement without its terms and conditions, uses testimonials, creates an unreasonable expectation of beneficial treatment, or encourages unnecessary use of health services.
Claims about conditions. The guidelines say claims need acceptable evidence, and that unqualified lists of conditions a treatment can treat may mislead. We describe what you assess and how you work, and keep claims to what the evidence supports.
Patient stories. A patient describing their recovery is a testimonial and cannot be used on pages you control.
This page is general information, not legal advice. Ahpra and the TGA publish the rules, and their own guidance is the place to check your situation.
Questions
Common questions.
Can a physiotherapy clinic list the conditions it treats?
With care. Ahpra's guidelines say unqualified claims listing conditions a treatment can treat may mislead, and that claims need acceptable evidence.
Can we share a patient's recovery story?
No. A positive statement about treatment or outcome is a testimonial under the National Law.
Do you work with sole practitioners?
Yes. The plan is written for the clinic, whatever its size.
- Dental clinics
- Our main focus: dental marketing for clinics in regional Australia.
- General practice
- Accurate hours, billing and booking information for people choosing a practice.
- Podiatry
- Plain, readable pages for patients of every age, with a clear way to call.
- Optometry
- Careful marketing for the eye care, and an inviting look at the eyewear.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.