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Clear aligner and orthodontic marketing for dental clinics
Adults asking about straighter teeth often start on a phone, late at night, comparing options. A clear, accurate page and a simple way to book a consultation do more than any slogan.
The patient
Who is searching, and for what.
There are two audiences. Parents look for orthodontic care for a child and want to know about timing, visits and cost. Adults look for something discreet for themselves and want to know whether it will work for their teeth and how long it takes.
In a regional town the nearest orthodontist may be a long drive away, so a local clinic that offers aligner treatment, and explains honestly which cases it treats and which it refers, has something useful to say.
The work
What we build.
Pages for each audience. One for adult aligner treatment and one for children and teenagers, each explaining the consultation, the stages and the commitment involved (website design and management).
Search and profile. The pages are built to be found locally (SEO), and the treatment is listed correctly on your Google Business Profile.
Social content. Short, general posts that explain how aligner treatment works, without patient stories (social media management).
The rules
Titles, claims and product names.
Titles. Ahpra's guidelines say only practitioners with specialist registration may use the related specialist titles, and that specialist or specialises in is likely to mislead without it. A general dentist who provides aligner treatment is described as exactly that.
Timeframes and results. Straight teeth in a set number of months is an expectation the clinic may not be able to meet for every patient, which is the problem section 133 is aimed at. We give typical ranges only where the clinic can support them, and say that suitability is decided at a consultation.
Product names. Aligner systems are therapeutic goods. The TGA notes that an advertisement for a health service can also be an advertisement for a therapeutic good, so we check the wording before a product is named in an ad or on a page.
Offers. A discount or a free consultation must carry its terms and conditions, and Ahpra's guidelines say free is read as absolutely free.
Questions
Common questions.
Can a general dentist advertise orthodontic treatment?
A dentist can advertise the treatments they provide. What matters is that the advertising does not suggest specialist registration the dentist does not hold.
Can we show a patient's smile before and after aligners?
Only genuine, unedited images where it is clear the treatment caused the change, and without the patient's story about their results, which would be a testimonial.
Can we run a discount on aligner treatment?
Yes, provided the advertisement states the terms and conditions, such as who is eligible and when it ends.
- Dental implant marketing
- How a regional dental clinic can market dental implants: clear pages, local search and measured ads, written inside Ahpra advertising rules.
- Cosmetic dentistry and teeth whitening marketing
- Marketing cosmetic dentistry and teeth whitening for regional clinics: honest pages, careful images and offers that meet Ahpra advertising rules.
- Emergency dental marketing
- How a regional dental clinic gets found for emergency searches: accurate hours, a clear emergency page, urgent-search ads and after-hours call handling.
- Ahpra advertising rules for dental websites
- A plain-English guide to the Ahpra advertising rules that apply to a dental clinic's website, with each point linked to the official source.
- Google reviews for dentists
- Can a dentist ask for Google reviews, reply to them or share them? A plain-English guide to Ahpra's testimonial rules and Google's review policy.
Next step
Start with a practice check.
Tell us about your clinic and where you think it stands. Your first practice check is free. We reply within one business day, weekends excepted, and we meet every clinic on a video call before any work begins.